Creator × Brand

The bridge between brands and the women who move them.

For brands tired of paying for noise. For creators tired of negotiating alone. One person who's done both sides, on the same call, with the same standards.

I'm a brand I'm a creator

✻ The Receipts ✻

Two brands.
Two formats.
Both over four hundred thousand views.

One paid mass‑retail launch. One ongoing code‑tracked affiliate. The two formats brands actually buy, both delivered at scale.

Paid · #ad Case 01 / 02

MCoBeauty × The Warehouse NZ

0views, 1 TikTok, 30 May 2025

Mass‑retail launch with $10K draw mechanic. Walkthrough of favourites + the promo. The brand's biggest single creator moment of the window.

Affiliate · TAMMI15 Case 02 / 02

LSKD

0views, ongoing partnership

5 tight styles, 1 code, ongoing. Code TAMMI15 still live and used. Her #1 active partner.

80,800@NewBalance · pinned haul

241,600First birthday DIY · 2026

85,200@Glassons · 40‑week pregnancy

30,700@Glassons · postpartum haul

More receipts on the Partners page

Read the numbers right

Those views were earned on a curated NZ/AU audience. Not a vanity count.

Her audience is purged. Drift accounts, bot follows, off‑niche stragglers get cleaned. A view from a 40‑year‑old man in Pakistan isn't worth anything to a New Zealand activewear brand, and the entire creator economy has lit money on fire pretending otherwise. What you're paying for is a small, engaged, in‑market audience that uses codes, opens links, and walks into stores. The view counts are the side effect, not the asset.

She has reels that crossed a million views and got deleted because they went viral for the wrong reasons. Easy virality is a liability, not a brag. She'd rather lose the number than keep the wrong audience.

"Influence comes from genuine trust, not collecting social‑media numbers to brag with."

For brands

Run your next NZ/AU launch with one creator who'll actually answer the email.

You've been burned by inflated reach, ghost engagement, and creators who don't read briefs. I'm the buffer. One vetted creator (me) or a shortlist I'll personally stand behind, QC'd captions, on‑time delivery, real reporting.

Vetted shortlist

Need a roster? I'll send 3 to 5 creators from my network with audience fit, content style, and rate cards in one email. No agency padding.

Brief, contract, QC

I write the brief with you, sign the contract for the creator, QC the content before it goes live. You get one point of contact, not five Slack threads.

Real reporting

Views, saves, code usage, comment sentiment. The numbers your CFO will ask about, with screenshots. No "engagement rate" hand‑waving.

Brand-fit check Live · no email needed

Should we work together?

Four questions. No form. You'll get a straight answer at the end, plus a real next step.

i.What's your category?

ii.What's the primary outcome you want creators to push?

iii.Where does your product sell?

iv.Budget for this campaign?

Status

Reset answers

Niches I move in

Activewear, supplements, fashion, food, mass retail, and mum/baby.

The motherhood content moves harder than the fitness content does, statistically. The 241,600‑view Malia first birthday DIY video is proof that brands targeting NZ and AU mums (not just fitness mums) have a real route in.

Book a brand call

Three steps. No mystery.

Discovery call

30 minutes. Tell me what you're launching, the audience, the budget, the deadline. I'll tell you if I can deliver it.

Brief + shortlist

Within a week, you get a written brief and a creator shortlist with rates, sample content, and audience fit. You pick the lineup.

Deliver + report

Content goes live to the agreed schedule. Two weeks after the last post, you get a reporting deck. Done.

For creators

Stop trading content for leggings.

If you're getting brand DMs you don't know how to price, negotiate, or push back on, you're in the right place. I read your briefs with you. I help you say no to bad offers. I introduce you to brands I trust.

Brief reads & negotiation

Send me the DM, the deck, the contract. I'll tell you what's fair, what's missing, and what to push back on. Bring me in before you reply.

Brand intros

When I'm running a campaign and the brand wants a second or third creator, you're in my rolodex. Direct intros. No commission on the first deal.

Content coaching

What landed, what didn't, why. Hook structures, caption writing, what to film next. Looking at your last 10 posts, on a call.

Who this is for

NZ & AU creators, 1k to 25k followers, in fitness, motherhood, wellness, or lifestyle.

You don't need 100k. You need a real audience, your own voice, and a willingness to do the work. The roster is opening in 2026, invite‑only to start. Tell me about you.

Apply to be repped

Beauty might grab attention. But good content keeps it.

The spine of the business

For brands